Democracy in America (from Tocquevilles Work) - 806 Words

De la Dà ©mocratie en Amà ©rique – Tocqueville The ideal of a democracy, like the one developed by the Americans since 1776, lies in the fact that Men were born equals. This principle of equality has been the foundation of Tocqueville’s thought. All along this book, we can notice that the causes that enable the democratic state of America to be, lies on the particular situation of this country. Indeed, America lives under a pure democracy, without any aristocratic inheritance or revolutionary passions. This country has laws, recognized and applied by â€Å"almost† everybody. However, the country also has habits and morals deeply integrated (brought about by the diverse immigration) and particularly powerful. Usually within a democracy, common†¦show more content†¦I would go even further, saying that this standard spread and that today, we are facing the abolition of the individual thought in the majority of the fields. General ideas find their source in the XVIII century, but despite all of this, those of the English differ from those of the American or the French. I think that the reason of this can come owing to the fact that human being, increasingly equal, easily accept common general ideas. The majority of the subjects covered by Tocqueville in this piece of work are still the reflection of today’s society, particularly in terms of religion, politics or high sciences in the United States. Indeed, the Americans are still passionate by politics and very attached to religion and this is due to their own history but also to their faculty to accept the general ideas emanating from the majority. With regard to sciences, Tocqueville says that the individual wants to form his own opinion. Still, all current democratic society practises the â€Å"to believe it is necessary to see†. Thus, I think that Tocqueville had not been mistaken when he said that the Man likes to check the theories before learning them. However, Tocqueville allotted this principle to the Americans only, but I would generalize it to every populations evolving in a democratic society. However, I would moderate my matter by adding that in France, we take a particular care to learn the theory than ks to the development of the universities and to theShow MoreRelated Alexis de Tocqueville?s Influence Essay596 Words   |  3 Pages Alexis de Tocqueville’s Influence nbsp;nbsp;nbsp;nbsp;nbsp;Alexis de Tocqueville’s observation of the American prison system brought out several interesting facts about America and how it governs itself. He talks of the danger of greed for money, the importance of forming associations, and the power of influence in town government. Although many of his observations have since changed, many of them bring about legitimate points about American government and society. nbsp;nbsp;nbsp;nbsp;nbsp;InRead MoreCritical Analysis of Alex de Tocquevilles Democracy in America1366 Words   |  6 PagesCosby Analysis of Alexis de Tocqueville’s Democracy in America Alexis de Tocqueville’s visit to the United States in 1831 prompted his work Democracy in America. This was supposed to be a chance for him to take a look at the American prison system. However, it was obvious from his writing that he looked at every aspect of American culture. In Democracy in America, he takes a look at how democracy works and the pitfalls that could bring about the downfall of democracy. Throughout his travelsRead More â€Å"Hooray for the Underdog!†1729 Words   |  7 Pages!! Ever been dubbed the underdog? 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But what constitutes political participation? Where do citizens harness their willRead MoreAdolphe Quetelet, Johann Herder, And Alexis Tocqueville1264 Words   |  6 Pageson theories and done research on â€Å"man† in society. Although their work has had differences, there has been similarities that connect all three of these philosophers’ ideas together. As a brief background, Herder expressed the history of man throughout his work. This history of man portrayed survival tactics, emotional responses, human nature, and the consequences faced by man. Tocqu eville’s work consists of the Democracy in America and the ultimate goal of an â€Å"Indefinite Perfectibility of Man,† theRead More Marx’s Communist Manifesto and Conrad’s Heart of Darkness Essay1700 Words   |  7 PagesMarx’s Communist Manifesto and Conrad’s Heart of Darkness  Ã‚     Ã‚   From social relationships to political power structures, all aspects of society were changed by the technology innovations of the industrial revolution. Manufacturing goods on a mass scale led to the development of an entirely new worker who’s success now depended on his ability to operate machines rather than his talent as a craftsman. The steam engine revolutionized modes of transportation: trains and railroads were implementedRead MoreTyranny And The Social Wellbeing Of Citizens1750 Words   |  7 Pagesconcerned themselves at some point with the issue of tyranny in society. Such writers spanned from Alexis de Tocqueville, to John Stuart Mill, to Karl Marx and Friedrich Engels. The interpretations and approaches taken to the subject of tyranny and how to protect against it, though, were as varied as the collection of authors who addressed it. From de Tocqueville’s stringent observations in Democracy in America, the concept of a purely political tyranny is d elineated. In contrast, Mill’s essay On LibertyRead MoreThe Inequality Of Class Mobility1515 Words   |  7 Pagesdiscrimination have been legalized in America. This racial discrimination has been explained by sociologist Brian McCabe in his book No Place Like Home. The United States Armed Forces were not desegregated until 1948, however, African American had been serving in the United States Army since the colonial era. In 1944, the Servicemen’s Readjustment Act, or the G.I. Bill, was signed into law, by President Franklin D. Roosevelt. This bill gave returning servicemen from World War II government aid to rejoinRead MoreThe Human Race937 Words   |  4 PagesFrom the genesis of the human race, to the present human beings have been trying to find a sense of unity (disalienation) amongst their counterparts, but power struggles and social stratification have made this a never ending attempt. Karl Marx and Alexis Tocqueville have given the reader an insight into †˜alienation’ through the course of their historic analyses. Emancipation, though described as the â€Å"act of liberation from social, political and legal systems† (Merriam-Webster) has become subjectiveRead MoreAn Exploration of Individualism as Described by Alexis de Tocqueville in Democracy in America1312 Words   |  6 PagesAn Exploration of Individualism As Described By Alexis de Tocqueville in Democracy In America The classic work Democracy In America by Alexis de Tocqueville has been the reason for scholarly pursuit as well as strife within that same community. Through a brief examination of this text, several of Tocqueville’s arguments helped to define many of the constructs that made America what it was as well as those that have led to what it has become today. Of the many themes and ideas presented

Differences Between Science And Pseudoscience - 1526 Words

Chapter 1: 1.1.hypothesis is a tentative prediction or proposal which is has not been validated. Only once the hypothesis has been rigorously tested by scientists can it be elevated to the status of a scientific theory or law. 1.2.The scientific method can not be used to deny or prove the existence of God due to there not being supported facts to answer questions that are asked. It is also very broad. 1.3. Controlled Experiments allows scientists to construct a situation so that only one variable is present. They are necessary to support a hypothesis because you form your questions and hypothesis off of the different experiment groups. 1.4.Make observation, ask questions, form hypothesis, test hypothesis, draw conclusion, Develop new†¦show more content†¦1.8.Unique Structural organization, metabolic processes, generative process, responsive processes, control processes 1.9.Regulation involves altering the rate of processes. Coordination occurs at several levels within an organism and also occurs at the organism level. Chapter #3: 2.1.The primary difference between organic compounds and inorganic compounds is that organic compounds always contain carbon while most inorganic compounds do not contain carbon. 2.2.The property of Catenation and its electronegativity 2.3. Simple Sugars- glucose and Fructose, Complex sugars-glycogen and cellulose 2.4. Hydrogen, Oxygen, and carbon 2.5. 1. Primary: refers to the unique sequence of amino acids in the protein. All proteins have a special sequence of amino acids, this sequence is derived from the cell s DNA. 2. Secondary : the coiling or bending of the polypeptide into sheets is referred to the protein s secondary structure. alpha helix or a beta pleated sheet are the basic forms of this level. They can exist separately or jointly in a protein. 3. Tertiary: The folding back of a molecule upon itself and held together by disulfide bridges and hydrogen bonds. This adds to the protein s stability. 4. Quaternary: Complex structure formed by the interaction of 2 or more polypeptide chains. 2.6 Structural protiens: maintaining the shape of cells and organisms. Regulator Protiens: Help determine what activities will occur in the

Effect of Media Technology on Learning Behavior free essay sample

According to the ‘Kamus Dewan’ Fourth edition, it described media electronic as tools or communication’s channel which use electronic tools such as radio, television and others (Noresah, et. al, 2005: 1011). In this study, the electronic media scope focus on television, radio, computer, Internet, and mobile phones. During the past five years, students have become more tech-savvy, classrooms across the nation have become â€Å"wired† and textbook publishers now offer several of computerized teaching supplements. The learning process at the present time use more advanced equipment and technologies such as computers, projectors, Internet, video, voice recording, mobile devices and so on in order to facilitate the teaching and learning process and at the same time attracts the students and teachers to be more effective and efficient besides not being left behind in the worlds technological stream evolution. Lowerison, Sclater, Schmid, and Abrami (2006) suggest that technology has the potential to transform the learning environment from passive to active and more subject to the control of the learner. We will write a custom essay sample on Effect of Media Technology on Learning Behavior or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When the use of technological equipments had been introduced in the classrooms, the students will be more interested to what is being teaches in front by the teachers and they tend to pay more attention to the slideshows, projectors, videos and so on rather than the used or blackboard or whiteboards back in the days. This will also allows the teachers to gain more controls over the students as they pay more attention thus will create a more effective learning process with a better learning behavior from the learners. As according to Roblyer (2003), technology may enable the learner to be more actively involved in his or her own learning. Besides, a 2001 national study showed that 87% of faculty believe computer technology enhances student learning (Epper and Bates, 2001). While technology may enhance the classroom and engage today’s student more effectively, most do not believe it replaces the need for a structured, content-driving learning process that is grounded in theory. To be effective, technology-based tools must accompany appropriate pedagogy (Laurillard, 2002). However, technology can be used well or poorly, and thus its effectiveness is dependent on how it used, by whom and for what purpose (Burbules and Callister, 2000). A recent study by Apperson, Laws and Scepansky (2006) examined the impact of PowerPoint on the students’ classroom experience. While they found no differences in grades as a result of the use of PowerPoint in the classroom, they did find that students in PowerPoint enhanced classrooms responded differently to the classroom experience. Specifically, students believed that the PowerPoint classes were better organized and more interesting. Students also rated the professor high overall and indicated that they would be more likely to take another class from that professor. Interestingly, students in PowerPoint enhanced courses also found that the instructors exhibited more positive behaviors seemingly unrelated to the use of technology, such as providing helpful feedback in a timely fashion and creating assignments that involve higher order more critical or creative thought. Other than that Apperson et al (2006) believe that the use of technology in classrooms causes students to have a more favorable attitude toward their education, and benefits accrue to instructors who utilize it in their classes. However, technology usage does not necessarily result in better teaching evaluations for faculty as students may now expect technology to be used in the classroom and no longer see it as a unique class feature that enhances their learning. To be effective, technology-based tools must accompany appropriate pedagogy (Laurillard, 2002). As McFarlane states, â€Å"computer use alone, without clear objectives and well designed tasks, is of little intrinsic value (1997). This paper continues the inquiry into the impact of technology on student perceptions of their own learning as well as their academic behavior. In addition, the acceleration of the development of telecommunications technology and developments in the industry and media organizations to improve coverage in every corner of the world without having a filter and no proper monitoring of the responsible parties allow teens vulnerable to negative influences. The youth social issues in this country are actually the result of the influence of the media industry. The development of the media industry in Malaysia has pointed to the display of popular culture as is the case in Western countries particularly the United States. Because of that, the media must be provided proper monitoring to avoid showing the elements that contribute to students moral collapse. Based on the results of a study conducted found that the students behavior problems can be a tendency for students to spend time having fun and less carry out the work worthwhile for them. For example, a statistic came out with a total of 89. 7% of the students prefer to watch reality entertainment shows like Akademi Fantasia because for them it is intended for youth talent search. In addition, 89. % of students prefer to spend time watching television and surfing the internet or chat to reduce the work pressure they face. Therefore, it is clear that most students time filled with watching the broadcast on television of spiritual fulfillment activities of students in which 88. 5% of them are lessi nvolved in the knowledge organized by the mosque. This clearly shows that spiritual fulfillment in the students the importance of developing character and good manners in a students own self (Abdullah Sulong, Mawaddah Abdullah, 2013). Ref Lowerison, G. , Sclater, J. , Schmid, R. F. and Abrami, P. C. (2006). Student Perceived Effectiveness of Computer Technology Use in Post-secondary Classrooms. Computer and Education, 47, 465-489. Roblyer, M. (2003). Integrating Educational Technology into Teaching. (3rd ed. ) Upper Saddle River, NJ: Merrill Prentice Hall. Laurillard, D. (2002). Rethinking University Teaching: A Framework for the Effective Use of Educational Technology (2nded. ). London: Routledge. Epper, R. and Bates, A. (2001). Teaching Faculty How to Use Technology. American Council on Education. Oryx Press. Burbules, N. and Callister, T. , Jr. (2000). Watch IT: The Promises and Risk of New Information Technologies for Education. Boulder, CO: Westview Press. Apperson, J. , Laws, E. , and Scepansky, J. (2006). The Impact of Presentation Graphics on Students’ Experience in the Classroom. Computers and Education, 47(1), 116-126. McFarlane, A. (1997). What Are We and How Did We Get Here? In A. McFarlane (ED. ), Information Technology and Authentic Learning: Realizing the Potential of Computers in the Primary Classroom. London, England : Routledge. (Abdullah Sulong, Mawaddah Abdullah, Pengaruh media Elektronik terhadap keruntuhan akhlak pelajar 2013)

Mercedes-Benz Essay Example

Mercedes-Benz Essay Mercedes-Benz is a multinational division of the German manufacturer Daimler AG Mercedes- benz is headquartered in Stuttgart, Banden-Wurttemberg, Germany. Mercedes-Benz traces its origins to Karl Benz’s creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886. The Mercedes automobile was first marketed in 1901. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benzs and Gottlieb Daimlers companies into the Daimler-Benz company. Throughout the 1930s, Mercedes-Benz produced the 770 model. Mercedes-Benz has introduced many technological and safety innovations that later became common in other vehicles. Mercedes-Benz is one of the best known and established automotive brands in the world, and is also the worlds oldest automotive brand still in existence today. Mercedes-AMG became a majority owned division of Mercedes-Benz in 1998. The company was integrated into DaimlerChrysler in 1999, and became Mercedes-Benz AMG beginning on 1st January 1999. https://en. wikipedia. org/wiki/Mercedes-Benz Products amp; Services : Mercedes-Benz produces luxury Automobiles, Buses, Coaches, Limousines, Vans and Trucks. Mercedes-Benz carries a full range of passenger, light commercial and heavy commercial equipment. Vehicles are manufactured in multiple countries worldwide. It also produces internal combustion engines. * Cars produced by Mercedes-Benz having many models. It also produces many sports and Racing Formula F1 Cars. The Smart marque of city cars and Maybach luxury cars are also produced by Daimler AG. * Mercedes-Benz Trucks is now part of the Daimler Trucks division, and includes companies that were part of the DaimlerChrysler merger. Gottlieb Daimler sold the worlds first truck in 1886. Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia. The first model was produced by Karl Benz in 1895. * The Mercedes-Benz 600 or 600S Pullman Guard limousines offer a bulletproof option and have been used by diplomats worldwide. * Mercedes-Benz produces a range of vans including the Mercedes-Benz Vito, Mercedes-Benz Sprinter and Mercedes-Benz Vario. In 2012 it announced the Mercedes-Benz Citan, a version of the Renault Kangoo. https://en. wikipedia. org/wiki/Mercedes-Benz Legal Entity : Mercedes-Benz is a multinational division of Daimler AG, which is parent company of Mercedes-Benz. We will write a custom essay sample on Mercedes-Benz specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mercedes-Benz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mercedes-Benz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It is registered as Mercedes-Benz group of companies LTD and listed in German market. The name first appeared in 1926 under Daimler-Benz. Organizational Structure : The organizational structure of Mercedes-Benz is as below : Processes: Mercedes-Benz is manufacturing Cars, Buses, Trucks, Vans amp; Couches and Limousines. Company is having a brand image and it covers the niche market international. So for the company it is mandatory to manufacture all the vehicles by looking after all the minut things in all the aspects in the manufacturing process. Company purchases some parts from the parent company Daimler AG and the other it imports from different companies situated at different countries over the world. The company manufactures the vehicles that are having very attractive look in its outer body, engines are worth efficient, Comforts are most luxurious, Uses best technology in its manufacturing part and also fit the good technology in its vehicle, and over to all this parts company never forgets the safety aspect in the manufacturing of the vehicles. The cars which are manufactured by Mercedes-Benz having its own standard in the market. Besides its native Germany, Mercedes-Benz vehicles are also manufactured or assembled in Argentina, Austria, Bosnia and Herzegovina, Brazil, Canada, China, Egypt, Hungary, India, Indonesia, Iran, Malaysia, Mexico, Nigeria, Philippines, Russia, Spain, South Africa, South Korea, Thailand, Turkey, United Kingdom, United States, Vietnam and Jordan. * Buses : Buses manufactured by Mercedes-Benz is used in many countries for the transportation. As the buses manufactured by the company is having good facilities, it also provides healthy safety kits and exists and the most comfortable buses for the long travelling. Latest technologies are use in the buses. * Trucks : Trucks are also manufactured by Mercedes-Benz which is also used for the transportation of heavily loads. It is used in many countries over the world. Company manufacture it to lift having goods and machineries so it is compatible for its main purpose of introducing it into the market. It consist heavy suspensions and compatible controls to handle the heavy vehicle. It also has all the technology used in it. * Vans amp; Coaches : It produces Vans amp; Coaches for the purpose of short travel routes. It is made under the vision of mode of transportation as it is having capacity of a group of persons about 10-12 at a time. So it becomes easier and economical to travel a short run in this type of vans. Although it is being not that costly in travelling in its Vans there is good facilities and luxurious in it. It also has some latest technologies in its Vans amp; Coaches. * Cars : It is playing major part in its production of cars. The cars produce by Mercedes-Benz having a royalty in its brand, all parts that are used to produce this cars are most efficient and latest like the engines which are efficient and reliable, technology plays wider role in the manufacturing of cars, its is having the luxurious and prestigious comforts, cars possess the latest technology like the censors, cameras, music players, power windows and locks and power steering with the best suspensions. The cars that are manufactured by Mercedes-Benz is categorized in the form of Class like A-Class, B-Class, C-Class, CLA-Class, E-Class, R-Class, S-Class, CL-Class, CLS-Class, SL-Class, SLK-Class, G-Class, GL-Class, GLK-Class, M-Class, SLS AMG. * Limousines : Limousines are the most luxurious products produced by Mercedes-Benz. Limousines are the cars which are specially produced for the purpose of making it the most comfortable and to provide all the luxuries in the car itself. It is the outstanding product of the company but it only covers the niche market because it is the costliest product of the company. Resources : Mercedes-Benz being an international brand has many manufacturing plants situated in different countries over the world. Mercedes-Benz is having very large number of human resources. It also has many outlets all over the world. Mercedes-Benz has all the latest technologies that are used in production of its vehicles and the parts being used in the manufacturing process. Vision : MERCEDES-BENZ : â€Å"Das Beste oder nichts† means The Best or Nothing. To be the Number One in Quality, Image and Profitability in the Automotive Sector. http://www. mercedes-benz. co. id/content/indonesia/mpc/mpc_indonesia_website/enng/home_mpc/passengercars/home/about-us/mercedes_benz_indonesia/vision_and_mission. html Mission : To delight customers in everything. To continually improve the effectiveness of Quality Management System and business processes. To continually improve the quality of product and services. To have a team-oriented and open minded corporate culture involving employees through leadership and individual acceptance of delegated responsibility. To be aware of our Environment. To have professional relationship with the business partners. http://www. mercedes-benz. co. id/content/indonesia/mpc/mpc_indonesia_website/enng/home_mpc/passengercars/home/about-us/mercedes_benz_indonesia/vision_and_mission. html Environment Policy : Mercedes-Benz face the environmental challenges of the future, strive to develop processes that are highly environmentally responsible in their respective market segments, plan all stages of manufacturing to provide optimal environmental protection, offer customers environmentally oriented service and information, endeavor to achieve exemplary environmental performance in Wanaherang plant, and provide our employees and the public with comprehensive information on environmental protection. ttp://www. mercedes-benz. co. id/content/indonesia/mpc/mpc_indonesia_website/enng/home_mpc/passengercars/home/about-us/mercedes_benz_indonesia/environment_policy. html Organizational objectives : â€Å"Mercedes-Benz is the most valued and best-known premium automotive brand in the world. This brand looks for competition of the utmost quality in all relevant fields in order to continually improve its performance in the face of such new challenges†, explains Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars. â€Å"Due to the new Formula 1 environment, we will face the competition in future on the most important motor sports stage with our own Silver Arrow works team. â€Å"Our new Silver Arrow Formula 1 team is a great sporting and technical challenge and we will tackle this with sporting spirit and full of enthusiasm. â€Å"Bearing in mind the recent outstanding success of the Abu Dhabi GP, which brought Formula One to the United Arab Emirates for the first time, it is especially exciting to realize that next year, our own cars will be in the field, with the genius of Ross Brawn, who is still deeply involved with the team, now backed by the unrivalled excellence of Mercedes-Benz across the entire spectrum of automotive technology. It is a fantastic prospect, which makes me both pleased and proud for my country. † http://amgmarket. com/tag/strategic-objectives/ Objective – 1 Mercedes-Benz has its own brand image in automotive market. It covers a niche market and brand loyalty for its quality. Mercedes-Benz has Departmental Appeals Board as its SSA. Mercedes-Benz will restructure their Formula 1 program and work hard to achieve further savings, going beyond the already completed steps for significant cost reductions and improved efficiency. Since its inception, Mercedes-Benz had maintained a reputation for its quality and durability. Objective measures looking at  passenger vehicles, such as  J. D. Power  surveys, demonstrated a downturn in reputation in these criteria in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90  days of ownership, according to J. D. Power. For the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place and earning several awards for its models. For 2008, Mercedes-Benzs initial quality rating improved by yet another mark, to fourth place. On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen, Germany assembly plant. US Initial Quality and Vehicle Dependability Studies both ranked Mercedes-Benz vehicles above average in build quality and reliability, Mercedes cars rated above average. http://en. wikipedia. org/wiki/Mercedes-Benz#Quality_rankings Objective – 2 The German luxury car-manufacturer has been around for more than a century, having elegantly drifted  the both smooth and rough curves of automobile history. Responsible for the modern internal combustion engines genesis, the fathers of the Mercedes-Benz brand practically invented the automobile. Many years ago when mahogany canes and high-top hats were the ultimate fashion and social prominence statements, two men by the names of Karl Benz and Gottlieb Daimler were busy freeing the world from horse-powered   transportation. The 1886 archetype of the modern engine, their device was not a result of team-work but of independent and synchronous research and development. Although both lived in Southern Germany, they never actually met if historical accounts are to be believed. Despite the equal share of the two engineers contribution to the development of the four-stroke petrol engine, it was Gottlieb Daimler who garnered more attention that would eventually lead to world-spread fame. Following Daimlers successful results in racing, a wealthy Austrian business man by the name of Emil Jellinek became interested in the Unterturkheim-built cars. Daimler and his chief-engineer, Wilhelm Maybachs work had pleased Jellinek to the extent of him approaching the two with a business proposal: a large number of cars would be ordered in exchange to a name change from Daimler to Mercedes – Jellinek daughters name    and the right to alter the cars designs as well as the right to resell the vehicles in some European countries, including Austria, France and Belgium. Well before the WWI outbreak, Gotllieb Daimler had gained a reputation for his vehicles that was greater than that of Benz. However, the latter would   strive to keep up, managing to stay close to Daimlers tail. In 1908, both manufacturers shared the podium with winnings in the French Grand Prix. http://www. studymode. com/essays/Mercedes-Benz-Strategic-Changes-767800. html Objective – 3 Mercedes Benz is a for-profit company. Just like all other for-profit companies, the number one objective is to make money. There are other core values such as being a leader in active and passive safety features, environmental leader, being a prestigious company, retaining customer loyalty, etc. However, if they do not make money at the end of the day, they cannot provide any of those other things. Mercedes-Benz Cars has a goal of raising the operating margin to at least 10 percent of sales next year from 9 percent last year. The division’s first-quarter return on sales slipped to 8. 4 percent from 9. 3 percent a year earlier. Zetsche, who also leads the Mercedes-Benz Cars division, has repeatedly called 2012 a year of transition for reaching 2013 profitability targets. By the end of the decade, Daimler wants to recapture its leading position among the luxury-car makers, pursuing the same goal as Volkswagen AG’s Audi brand. Bayerische Motoren Werke AG (BMW), which overtook Mercedes-Benz in global luxury-vehicle sales in 2005, will release quarterly earnings on May 3. Mercedes-Benz is spending to build and introduce 10 completely new models on the market by 2015 to rejuvenate the brand, including converting the A-Class compact into a sportier car. The brand has a target by that year of delivering 1. 6 million vehicles, a figure BMW surpassed in 2011 with its namesake marque and British subsidiary Mini combined. http://www. bloomberg. com/news/2012-04-27/daimler-quarterly-earnings-unexpectedly-rise-on-mercedes-demand. html Standard Setting Authority : http://www. diss. fu-berlin. de/diss/servlets/MCRFileNodeServlet/FUDISS_derivate_000000001108/04_Kapitel4. pdf? hosts=